How Did this HOMEGROWN Brand Scale to 600 CR Annual Revenue? | Sunil Agarwal | JOY Personal Care

The BarberShop with Shantanu

In this week’s episode of Barbershop, Sunil Agarwal, Founder and Chairman of RSH Global, Parent Company of JOY Personal Care, shares his insights on the dynamic landscape of Indian Businesses!

In this episode, we unravel the secrets of sustaining a legacy business in India, explore the evolving landscape of direct-to-consumer (D2C) brands, and delve into why India stands at the brink of an innovation explosion.

Sunil Agarwal shares insights on navigating the nuances of FMCG businesses, the challenges and opportunities presented by modern trade, and his perspectives on why the quick commerce trend might not be the golden ticket for everyone.

From FMCG insights to the perils of quick commerce, this conversation is a deep dive into the future of the industry. Don't miss out on this enlightening dialogue!

Coming Up! 0:00:00 - 0:01:23

Introduction and Sunil’s First Business and Introducing Skin Care products 0:01:24 - 0:12:30

Growing a Business in 80’s-90’s 0:12:31 - 0:15:35

Sunil’s Learnings from Risks and Failures 0:15:36 - 0:18:43

D2C revolutionising Skin Care products in Indian Market 0:18:44 - 0:23:15

Distribution Difficulties and Retailer Economics 0:23:16 - 0:29:45

JOY’s Growth 2004 onwards 0:29:46 - 0:32:57

Identifying Categories and Bottom Boxing Technique 0:32:58 - 0:37:26

Importance of Focus in Growing a Business 0:37:27 - 0:41:33

Homegrown Professional Business and Working with family 0:41:34 - 0:43:57

JOY’s Online Trade and Maximum Profit during Covid-19 0:43:58 - 0:51:09

General Trade v/s Modern Trade v/s Online Trade 0:51:10 - 0:53:40

Will Quick Commerce survive in India? 0:53:41 - 0:58:25

Sunil’s Spirituality Journey and Vision for JOY 0:58:26 - 1:11:00

Diversification of Assets 1:11:01 - 1:18:25

What’s next for JOY? 1:18:26 - 1:24:10

Sunil’s Advice for Budding Entrepreneurs 1:24:11 - 1:31:32