RALPH BAYDOUN - The Media Monitor (Ep.397)

The Beirut Banyan

A conversation with Ralph Baydoun - media monitor and analyst, and founder of Influeanswers. Taped live at Aaliya's Books. A discussion on the wider role of media monitoring and online data analysis, an explanation of social listening and research on state-sponsored weaponization of social media, different tools to measure online content's 'viral' impact, built-in polarization that contributes to the spread of disinformation, and partial curbing measures that platforms - and countries - are taking. Help support The Beirut Banyan by contributing via PayPal: https://www.paypal.me/walkbeirut Or donating through our Patreon page: https://www.patreon.com/thebeirutbanyan Subscribe to our podcast from your preferred platform. Follow us on Facebook, Instagram & Twitter: @thebeirutbanyan And check out our website: www.beirutbanyan.com Timestamps: 0:00 Intro 1:29 Lebanese media 7:05 Cambridge Analytica 12:27 Measuring impact 18:41 Social listening 23:23 Online to mainstream 27:07 Weaponization of social media 34:38 Dead internet theory 41:21 Strategic communication ministry 46:!1 Lebanon 55:46 Built-in polarization 1:00:10 Canada 1:04:19 Q&A