Episode 77: The State of Sales 2021

The Black Line Between Sales & Marketing

In continuation of our ongoing series discussing state of state of state of reports, today’s report comes from LinkedIn. They released their State of Sales Report for 2021 - US & Canada edition.

Here are the 7 trends they reported on:

1. Virtual selling is good for sellers and even better for buyers
2. Sales organizations and managers must adjust to a remote working world — now
3. Sales organizations are preventing sellers from putting buyers first
4. These 6 sales behaviors are killing deals
5. Sales technology provides the key pathway to building trust
6. For sales organizations, data is more crucial than ever
7. Buyers and sellers are ramping up their use of LinkedIn

Dig with us through these trends in the episode.

Takeaways:

Mike - I don’t know that I would download this. I feel like it’s a lot of regurgitation, and the killer point that was made today was on original thought. And this report doesn’t have a lot of original thought behind it.

Doug - Sales isn’t broken. We have to stop saying sales is broken. It creates a non buyer first, non-value added experience. If it was broken it would be inconsistent. Let’s address the cause because in all honesty selling isn’t that hard. It’s not rocket science. The underlying structure can be complicated, but if you build the plumbing right you can put it behind walls and let it run. We’re making it harder than it has to be because we keep trying to patchwork something that’s going to do what it’s going to do.

If you'd like to be featured in upcoming episodes or, let us know what your question is or what report you'd like us to review on Twitter @DemandCreator or email our Podcast Producer at [e-mail]

And if you want to watch the video recording of this episode, you can do so at
https://blog.imaginellc.com/theblackline/state-of-sales-2021 and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.