#537. The Counterintuitive Strategy That Built a 9-Figure Brand with Jaime Schmidt

The BluePrint with Dr. Erik Korem

What does it really take to build a business from nothing?

Jaime Schmidt transformed her kitchen experiments into Schmidt's Naturals while balancing new parenthood and bootstrapping every step of the way. In this revealing conversation with Dr. Erik Korem, Jaime shares the raw truth about maintaining focus through constant pressure, making sacrifices, and trusting her intuition to scale a company to acquisition by Unilever.

For high performers seeking to elevate their game in business and life, Jamie offers honest insights about pushing through doubt, making decisive moves with limited resources, and staying true to your vision when everything feels overwhelming.

Learn:

• Her counterintuitive strategy that led to breakthrough growth
• How to maintain focus when you're wearing every hat in the business
• The truth about bootstrapping while balancing personal life
• When to trust your intuition over traditional business advice
• The distribution strategy that competitors were afraid to try

Get Jamie’s Book: Supermaker: Crafting Business on Your Own Terms

Connect with Jamie on Instagram, and check out her website

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Quotable moments:

"Say yes now, then figure out how." - Jaime Schmidt

"You can't be everything to everyone. If you try to do all of it, you're muddying up your brand." - Jaime Schmidt

"There's so much gut feeling that comes into play when you're an entrepreneur, it's just like you can't even explain it sometimes." - Jaime Schmidt

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ABOUT THE BLUEPRINT PODCAST:

The BluePrint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, the #1 pickleball health and performance app that helps pickleball players win more, recovery faster, and prevent pain and injury.

SUPPORT & CONNECT

Instagram - https://www.instagram.com/erikkorem/

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LinkedIn - https://www.linkedin.com/in/erik-korem-phd-19991734/

Facebook - https://www.facebook.com/erikkorem

Website - https://www.erikkorem.com/

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