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内容由Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist提供。所有播客内容（包括剧集、图形和播客描述）均由 Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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TBJA 405 How To Build Your Business With A Book, Penny Sansevieri
Manage episode 203732315 series 2279168
内容由Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist提供。所有播客内容（包括剧集、图形和播客描述）均由 Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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TBJA 405 How To Build Your Business With A Book, Penny Sansevieri
The Brand Journalism Advantage Podcast With Phoebe Chongchua
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Manage episode 203732315 series 2279168
内容由Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist提供。所有播客内容（包括剧集、图形和播客描述）均由 Phoebe Chongchua, Brand Journalist, and New Media Marketing Strategist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Why a book is not should I do it but a MUST for business. How you never have to do old-school advertising, let your book sell YOU. Author and marketing expert on book publishing, Penny Sansevieri shares the inside scoop.
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