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Ep. 1 // The Apple Menace

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Manage episode 357094595 series 3454823
内容由The Brand Muffin提供。所有播客内容(包括剧集、图形和播客描述)均由 The Brand Muffin 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“Make us look like Apple”—it’s a phrase creatives hear over and over. So we’re kicking off the podcast with a discussion about Apple’s influence on the creative industry.

How did one brand become the North Star for all aspirational companies? Is it wrong to want to emulate Apple’s success? Is it even possible? And even it is possible, is it advisable?

Is Apple a brand master, or a brand menace?

  continue reading

17集单集

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Manage episode 357094595 series 3454823
内容由The Brand Muffin提供。所有播客内容(包括剧集、图形和播客描述)均由 The Brand Muffin 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

“Make us look like Apple”—it’s a phrase creatives hear over and over. So we’re kicking off the podcast with a discussion about Apple’s influence on the creative industry.

How did one brand become the North Star for all aspirational companies? Is it wrong to want to emulate Apple’s success? Is it even possible? And even it is possible, is it advisable?

Is Apple a brand master, or a brand menace?

  continue reading

17集单集

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