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Why isn't your brand getting any love?
Manage episode 409090341 series 3222850
内容由Brandtelling | Arthur Germain提供。所有播客内容（包括剧集、图形和播客描述）均由 Brandtelling | Arthur Germain 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Why ain't your MSP brand getting the love it deserves? I've got some thoughts.
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01 - You think brand strategy and storytelling are luxuries.
If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out.
02 - You don’t think that a strong brand matters for selling.
Good salespeople are worth their weight in gold, bitcoin, or Nvidia stock. But even the best salesperson needs an authentic, compelling, relatable and memorable customer success story to share with prospects.
03 - You’re afraid you can’t show thought leadership.
Give yourself more credit. You built your MSP on more than your vendor products and some hustle. You provide comfort, value and benefits your clients can’t find anywhere else.
Talk about that.
04 - You think it’s too much trouble to build your brand.
Which businesses earn your attention in your social feed, inbox and at events?
I’m betting its those companies that have done the hard work establishing, strengthening and promoting a consistent brand.
05 - You’re not sure where to begin.
This is the real challenge, because when you don’t know where to begin, sometimes you don’t.
Take the leap and look at your brand. What makes it different? What makes your customers keep coming back? What can you do to guide them and help them?
What Should You Do? Hire a brand strategist and storyteller that gets your business.
Work with someone who understands all your funny acronyms, speaks fluent chanel and is willing to stand up to your vendor partners when necessary.
Hire someone who can support the brand building activities you need to grow.
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Let’s meet.
Get a free consulting call to see if we’re a fit.
https://letsmeet.brandtelling.com
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Want more? Grab a copy of my paperback or eBook Bundle. Available at TheArtofBrandtelling - dot - com
Use code MORE20 for 20% off the eBook Bundle.
Follow me for more thoughts on improving your brand story and connecting with your audience:
LinkedIn: https://arthurgermain.com
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