The Anatomy of the Modern-Day CMO

The Break to Build Podcast

In this insightful conversation, host Chae O’Brien welcomes Kexin Chen, a leading authority on executive marketing strategies at Salesforce, for a deep dive into the intricacies of cultivating fruitful CXO relationships and navigating the role of a modern-day Chief Marketing Officer (CMO). The episode unravels the evolving landscape faced by today’s marketing leaders and explores the delicate balance between personal connection and showcasing commercial value.

Key Topics Covered:

Building and nurturing personal relationships with C-suite executives is as crucial as demonstrating the commercial and strategic value of partnerships.

The role of the modern CMO has significantly expanded, now influencing strategic decision-making and leading comprehensive customer experiences.

Aligning with the CRO, CIO, and CFO is essential to articulate marketing ROI and balance sustainable and efficient growth with technological progress.

Creating a culture of psychological safety, innovation, and calculated risk-taking across marketing teams fosters resilience and adaptability.

A well-structured data strategy is foundational for any successful AI integration within marketing operations, emphasizing trust, accuracy, and sustainability.

Featured Expert: Kexin Chen, Head of Global Executive Marketing, Salesforce

Join us on LinkedIn or Substack to discuss this episode and share your thoughts on how you're championing the role of modern-marketing leadership today.