))
197: Ed Tsue—the brief is dead!
Manage episode 454925097 series 3436930
内容由Creative Brief Workshops LLC提供。所有播客内容（包括剧集、图形和播客描述）均由 Creative Brief Workshops LLC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Ed Tsue, Global CSO at Media Futures Group, a respected and admired strategist in our industry, tells us that the Creative Brief is Dead.
Today on The Brief Bros., he defends and expands on his position, first posited in his Medium newsletter a year ago.
And thanks to last week's guest Ed Cotton, who reposted Ed Tsue's musings on his blog, Provoke, we found it. And then decided to bring Ed Tsue on to talk about it.
It's a lively but never heated discussion, with more than a little push-back from both sides.
And I think it's safe to say, both Ed and I learned a few things from each other. Sadly, my buddy Henry Gomez was traveling for work and couldn't join us.
Reminder: For a 90-minute live webinar on writing the single-minded proposition contact Howard Ibach at creativebriefworkshops.com.
100集单集
分享
