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内容由Bryan Kramer提供。所有播客内容(包括剧集、图形和播客描述)均由 Bryan Kramer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Balancing Marketing Automation and H2H with Jon Miller

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Manage episode 308972447 series 3024403
内容由Bryan Kramer提供。所有播客内容(包括剧集、图形和播客描述)均由 Bryan Kramer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.

In This Episode

  • How unprepared technology gave personalized marketing interaction a bad name
  • Why successful marketing technology means something that is an operational (not capital) expense
  • Why demand gen marketing means untargeted fishing with a net
  • How science and hard data leads to better human interactions through relevance and resonance

Resources

Visit BryanKramer.com to hear more Human Conversation.

  continue reading

64集单集

Artwork
icon分享
 
Manage episode 308972447 series 3024403
内容由Bryan Kramer提供。所有播客内容(包括剧集、图形和播客描述)均由 Bryan Kramer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Jon Miller, CEO and Co-Founder of Engagio, joins the Bryan Kramer Show for real talk on finding the right marketing automation balance without sacrificing that human-to-human interaction.

In This Episode

  • How unprepared technology gave personalized marketing interaction a bad name
  • Why successful marketing technology means something that is an operational (not capital) expense
  • Why demand gen marketing means untargeted fishing with a net
  • How science and hard data leads to better human interactions through relevance and resonance

Resources

Visit BryanKramer.com to hear more Human Conversation.

  continue reading

64集单集

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