))
Understanding Invisible Influences With Jonah Berger
Manage episode 308972442 series 3024403
内容由Bryan Kramer提供。所有播客内容（包括剧集、图形和播客描述）均由 Bryan Kramer 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Jonah Berger, marketing professor and NYT bestseller author, joins the Bryan Kramer show to discuss the subtle, often even hidden factors that shape behavior and how you can use them to run your own influence campaigns, adjust your marketing efforts, and more.
In This Episode:
- How Jonah Berger defines influence
- What factors and which people shape our behavioral norms
- How mimicry increases your influence over others
- The importance of measuring the right things to understand influence
- The biggest influencer marketing challenge that brands face
- The data you'll need to launch your own influencer campaign
Resources:
- Jonah Berger on Twitter (@j1berger), Facebook, and LinkedIn
- Contagious: Why Things Catch On
- Invisible Influence: The Hidden Forces That Shape Behavior
- A Matter of Taste: How Names, Fashion, and Culture Change by Stanley Lieberson
- The Mind Club: Who Thinks, What Feels, and Why It Matters by Daniel M. Wegner and Kurt Gray
Visit BryanKramer.com to hear more Human Conversation.
64集单集
分享
