The First Days of the NIL Era

The Business of College Sports

I'm joined on this episode by Drew Butler, EVP of Collegiate at Icon Source, a platform where student athletes (and professional athletes) can connect with brands for partnerships. We recorded on the second day of this new NIL Era and talked all about how it's going so far.
One of our main focuses in this podcast is how female student athletes will fare in this new system. Drew talked about why some of the women are even more valuable in the marketplace than the male student athletes and what they're hearing from brands so far.
We also talked about why Icon Source was already in a great position to serve student athletes and why Drew wanted to join the company.
Drew is a former NFL punter for the Arizona Cardinals & Pittsburgh Steelers. While at UGA, Drew was twice First-Team Academic All-American. He is the host of the highly popular “Punt & Pass" podcast and additional shows.
Some trackers I mentioned that may be of interest:
State-by-State Legislation Tracker
School Policy Tracker
NIL Marketplace Tracker
You can follow IconSource on Facebook, Twitter, Instagram or LinkedIn.
You can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.
You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.
Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.