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How McDonald's serves up customer love through powerful, localized experiences with Deanna Hernandez

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Manage episode 429147328 series 3482794
内容由Mention Me提供。所有播客内容(包括剧集、图形和播客描述)均由 Mention Me 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode we spoke with by Deanna Hernandez. Deanna is the Field Marketing Officer for McDonald’s having previously held roles at other major consumer brands, including Walgreens, JCP Penny and Ace Hardware Corp.

Deanna discussed how a company like McDonald's approaches customer loyalty and what opportunities they've identified to get ahead of the competition.

During our chat, Deanna revealed how McDonald's have evolved their omnichannel experiences and created more localised experiences to drive deeper, more meaningful connections with their customers.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

61集单集

Artwork
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Manage episode 429147328 series 3482794
内容由Mention Me提供。所有播客内容(包括剧集、图形和播客描述)均由 Mention Me 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode we spoke with by Deanna Hernandez. Deanna is the Field Marketing Officer for McDonald’s having previously held roles at other major consumer brands, including Walgreens, JCP Penny and Ace Hardware Corp.

Deanna discussed how a company like McDonald's approaches customer loyalty and what opportunities they've identified to get ahead of the competition.

During our chat, Deanna revealed how McDonald's have evolved their omnichannel experiences and created more localised experiences to drive deeper, more meaningful connections with their customers.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

61集单集

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