[Ep.5] Kiri Masters (Pt 1): Founding, Building, and Exiting Her Marketing Agency in 7 Years

The Business Owner's Journey

Full Episode Page: Kiri Masters: The Challenges of Founding, Building, and Exiting Her Marketing Agency in 7 Years
Episode Summary:
Kiri Masters shares the story of Bobsled Marketing, the company she built and sold, and discusses her expertise in personal branding.
Kiri attributes the success of Bobsled Marketing to leaning heavily into content marketing and building a brand of expertise in the Amazon ecosystem. She used blogging, YouTube videos, and online courses to establish credibility and generate inbound leads. Kiri also highlights the importance of finding a supportive community of fellow entrepreneurs and the value of resources like EOS (Entrepreneurial Operating System) and EO (Entrepreneurs' Organization).
The conversation covers various entrepreneurial themes, including the importance of building a support system, the decision to sell a company, the challenges of transitioning after a sale, and the value of personal branding.
Takeaways:

• Building a support system is crucial for entrepreneurs, including having a coach and being part of a community.
• Resources like EOS and EO provide valuable frameworks and guidance for business operations.
• Selling a company is a complex decision that requires careful consideration of various factors, such as burnout and future growth potential.
• The transition after selling a company can be challenging in terms of identity and mental health. Entrepreneurs should be proactive in seeking support and understanding the potential for post-sale depression.
• Personal branding is important for entrepreneurs and can help establish credibility and attract opportunities.

Where to Find Kiri:

• KiriMasters.com
• Kiri is most active on LI
• Her new podcast is TheObsessionPodcast.com
• Find out about her Personal Brand C

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