Storybuilding with John Elbing

The Business Simplicity Podcast

Does your brand truly connect with your customers? Most companies fall into the trap of talking about themselves, leaving potential customers to guess how they fit in. Storybuilding introduces a revolutionary approach to positioning your brand from your customer’s point of view. Using a series of interactive, canvas-based exercises, this book empowers you to craft stories that engage, inspire, and resonate deeply with your audience. Whether you’re a startup, solopreneur, or corporate leader, Storybuilding is your roadmap to customer-centric storytelling that drives authentic engagement and long-term success. John Elbing is a master of blending American creativity with Swiss precision. Born in the U.S. and raised in Switzerland, John’s diverse background spans software development, digital marketing, startup leadership, and coaching over 150 businesses. As the founder of Standpoint and creator of the Storybuilding methodology, he is passionate about helping businesses transform how they communicate their value. John’s expertise shines not only through his consulting but also in the classroom, where he teaches entrepreneurship and marketing at leading institutions. Learn more: ⁠⁠⁠⁠⁠https://ebullient.com/podcast/storybuilding-john-elbing/ The Business Simplicity Podcast is where you can learn strategies and tactics to succeed through simplicity. Simplify your thinking to accelerate your business! #leadership #love #storybuilding