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688: The narratives that connect us to our customers
Manage episode 439167691 series 2679551
内容由Trappe Digital LLC提供。所有播客内容（包括剧集、图形和播客描述）均由 Trappe Digital LLC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.
Why is this such an underused strategy? Join us to find out.
And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp
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Manage episode 439167691 series 2679551
内容由Trappe Digital LLC提供。所有播客内容（包括剧集、图形和播客描述）均由 Trappe Digital LLC 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.
Why is this such an underused strategy? Join us to find out.
And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp
752集单集
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