Can Moving Furniture From CAPEX To OPEX Help Bridge The Gap In Office Real Estate?

The Caleb Parker Show

Understanding the NorNorm business model.

Quote from Guest: “We are disrupting the whole business model of furniture.” Douwe Dirks

Summary: Douwe Dirks, CCO of NorNorm joins Bold founder Caleb Parker for Episode 10 of Season 9 where they discuss how NorNorm are trying to disrupt the business model of furniture.

In this episode Caleb and Douwe discuss the circular ecosystem being created that reduces carbon output, the benefits of subscription furniture, helping office real estate savine cash and provide better agility to office customers and how furniture-as-a-service becomes a standard for Space-as-a-Service.

Connect with Douwe on LinkedIn

Connect with Caleb on LinkedIn

If you have any questions or feedback on this episode, email [e-mail]

Value Bombs:

I think that was the biggest driver initially and the biggest uptake for our service. - Douwe

Our pitch is very simple: invest in your company, not in furniture. - Douwe

We take away that whole hassle of the furniture part of the Fitout - Douwe

If you are that company or CEO or procurement officer that thinks that you can procure furniture for 10 years and your business won't change, fine. We're not your partner. - Douwe

NorNorm maybe only does 60% of a floor or 70% of a floor, and there's still CapEx remaining to do the rest. - Douwe

Timestamps:

(0.20) Growth plans for NorNorm

(01.07) Biggest drivers in the market

(04.16) Partnership between NorNorm and Covivio

(05.15) NorNorm’s fundraising rounds

(05.55) Why NorNorm wanted to MIPIM

(07.08) NorNorm’s business model

(10.15) Business case for using NorNorm

(14.09) How they work as a plugin

(15.29) Furniture as a service

(17.42) Synergies between NorNorm and Design & Build Companies

(19.20) The companies quality assurance

(19.51) Their carbon report

Resources:

Covivio

IKEA

Verdane

Netflix

Volvo

Deutsche Bank

Heineken

WeWork

Shout outs:

Jonas Kjellberg

Antony Slumbers

Olivier Esteve

Melanie Jones

About Douwe Dirks

Douwe Dirks is CCO of NorNorm, a subscription-based furnishing service that helps businesses adapt to changing workspace needs.

Sponsors:

Headline Sponsor: DeltaQ

DeltaQ is a Top 3 European PropTech solution for reducing the carbon footprint of the built environment. Operating from the centre of Brussels, they have developed a solution that learns to predict the behaviour of a building (in context of comfort and energy use) and leverages these predictions to automatically steer the energy systems.

DeltaQ improves comfort while maximising energy and CO2 savings and allows operational teams to turn their attention to added value work instead of repetitive tasks and constant finetuning.

When deployed over a large volume of buildings, DeltaQ will deliver an important contribution to realising the world’s ambition in the fight against climate change.

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