190 - 2024 Marketing Strategies For Contractors The Cash Flow Contractor podcast

190 - 2024 Marketing Strategies for Contractors

8M ago 55:49

内容由Benali, Khalil Benalioulhaj, and Martin Holland提供。所有播客内容（包括剧集、图形和播客描述）均由 Benali, Khalil Benalioulhaj, and Martin Holland 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Want to ace your marketing game this 2024? Khalil & Martin explore different scenarios within the construction industry, offering a deep dive into transforming connections into customers. Don't miss out!

Time Stamps

00:34 - Post-holiday Business Challenges
01:51 - The Challenges of Business Ownership
04:47 - Exploring Different Marketing Strategies for Contractors
05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor
11:12 - Understanding the Buyer's Journey
17:37 - Building Your Credibility
22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads
28:45 - Utilizing Social Media to Generate Leads
30:15 - Hiring Social Media Experts vs. Doing it Yourself
31:41 - The Importance of Quality Content and Quick Response
32:31 - Balancing In-house and Outsourced Marketing Efforts
33:04 - Deciding When to Quit a Marketing Strategy
33:53 - Evaluating Marketing Channels and Measuring ROI
37:09 - The Importance of Customer Stories in Marketing
40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers
43:52 - Considering the Buyer's Journey and Target Market
48:41 - The Importance of Personal Connections in Marketing
50:29 - Conclusion: The Importance of Being Out There

Quotable Moments from the Show

"If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj
"You can do many different things, but at a foundational level, you've gotta put in some footwork. You gotta get in person, you gotta get in front of people. It's gonna make a difference." -Khalil Benalioulhaj
"You have to understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they make the decision, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You gotta talk to people. I mean in there are industries where that's not true. But in the industry's construction, you've gotta talk to people. You have to build a relationship, you have to reach out." - Martin Holland

Ready to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!

Take advantage of essential insights, tips, and strategies to boost your profits and streamline your operations. Subscribe now and download your exclusive guide to securing more clients and maximizing your earnings.

Resources

Need Marketing Help? We Recommend Benali
Need Help with podcast production? We recommend Demandcast

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223集单集

Time Stamps

00:34 - Post-holiday Business Challenges
01:51 - The Challenges of Business Ownership
04:47 - Exploring Different Marketing Strategies for Contractors
05:48 - Case Study 1: Subcontractor Looking to Pivot to General Contractor
11:12 - Understanding the Buyer's Journey
17:37 - Building Your Credibility
22:37 - Case Study 2: Contractor Specializing in Bathrooms Needs More Qualified Leads
28:45 - Utilizing Social Media to Generate Leads
30:15 - Hiring Social Media Experts vs. Doing it Yourself
31:41 - The Importance of Quality Content and Quick Response
32:31 - Balancing In-house and Outsourced Marketing Efforts
33:04 - Deciding When to Quit a Marketing Strategy
33:53 - Evaluating Marketing Channels and Measuring ROI
37:09 - The Importance of Customer Stories in Marketing
40:00 - Case Study 3: Expanding Business Reach While Maintaining Main Customers
43:52 - Considering the Buyer's Journey and Target Market
48:41 - The Importance of Personal Connections in Marketing
50:29 - Conclusion: The Importance of Being Out There

Quotable Moments from the Show

"If you want to build that credibility, if you've done a lot of jobs, go and get photos of the before, the during, the after, have videos of that stuff, get it on your website. Showcase what your capabilities are." - Khalil Benalioulhaj
"You can do many different things, but at a foundational level, you've gotta put in some footwork. You gotta get in person, you gotta get in front of people. It's gonna make a difference." -Khalil Benalioulhaj
"You have to understand who your target market is, who you're after, what they care about, their buyer's journey. How do they become aware? How do they make the decision, you know, educate themselves on what to do and make the decision? And you want to be the one filling in that gap. You gotta talk to people. I mean in there are industries where that's not true. But in the industry's construction, you've gotta talk to people. You have to build a relationship, you have to reach out." - Martin Holland

Ready to take your contracting business to the next level? Subscribe to The Cashflow Contractor today and get instant access to the FREE Ultimate Buyer's Guide for Contractors!

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190 - 2024 Marketing Strategies for Contractors