Adapting to Consumer Behavior: Leveraging AI and Digital Tools in the Trades with Josh Koplin

The Catalyst for the Trades

In this episode of The Catalyst for the Trades, Jennifer Bagley sits down with Josh Koplin, co-founder of Eden, to explore the evolving landscape of consumer behavior in the trades industry. The discussion focuses on how businesses can leverage digital tools, AI-driven consumer experiences, and innovative content strategies to gain a competitive edge. Topics include the success of disruptive models like Tesla’s, the importance of SEO, and the impact of AI search on customer engagement. Join us for a deep dive into adapting to new consumer preferences and modernizing your business approach.

Timestamps:

• 00:00 - Introduction:
  Jennifer Bagley welcomes listeners and introduces special guest Josh Koplin.
• 04:30 - Meeting at Industry Events:
  Background on the hosts' connection and shared experiences.
• 08:20 - Evolution of Eden:
  Josh shares Eden's mission and innovations in the HVAC sector.
• 12:15 - Importance of Convenience in Business:
  Josh explains how convenience translates to respecting customer time.
• 16:45 - Disruptive Models:
  Jennifer discusses Tesla’s streamlined buying process and its implications.
• 19:32 - Consumer Research Trends:
  Analysis of statistics indicating a shift towards self-research and seller-free experiences.
• 24:10 - Digital Content Strategies:
  Josh emphasizes the necessity of robust digital presence for modern businesses.
• 30:50 - AI Search Impact:
  Discussion on how new AI search platforms redefine business visibility.
• 35:20 - Case Study - HVAC:
  Example of a ductless dealer benefitting from AI-enhanced search.
• 40:45 - Eden’s Consumer Experience:
  How Eden provides comprehensive, instant quotes and rebates to customers.
• 45:00 - Financial Incentives:
  Importance of highlighting available rebates and incentives.
• 50:20 - Digital Sales Tools:
  Using AI-driven tools to enhance the consumer buying experience.
• 55:32 - Adapting to Consumer Behavior Shifts:
  Strategies for businesses to match current consumer preferences.
• 1:00:45 - Industry Transformation:
  Parallels between today's digital evolution and past technological shifts.
• 1:05:35 - Future Collaboration:
  Jennifer invites Josh to an upcoming webinar for further insights.

Josh Koplin Co-Founder & Chief Revenue Officer (CRO) of Eden Josh Koplin, combines a background in renewable energy finance with a passion for innovation to help HVAC contractors thrive. By developing tools like Instant Quote, Josh is shaping how contractors meet the expectations of modern homeowners with transparency, incentives, and cutting-edge technology.

• EDEN
• Pivot or Die by Gary Shapiro
• Gartner B2B Buying Report
• Catalyst for the Trades

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