23. Private Marketplaces, Publisher Collaboration And Advertiser Transparency With Fiona McKinnon The ClickZ Digital Marketing podcast

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内容由The ClickZ Digital Marketing Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The ClickZ Digital Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The ClickZ Digital Marketing Podcast « »
23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

6+ y ago 50:26

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内容由The ClickZ Digital Marketing Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The ClickZ Digital Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

… continue reading

33集单集

#Business #ClickZ Digital Marketing

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23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon

The ClickZ Digital Marketing Podcast

published 6+ y ago

分享

MP3•单集首页

内容由The ClickZ Digital Marketing Podcast提供。所有播客内容（包括剧集、图形和播客描述）均由 The ClickZ Digital Marketing Podcast 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? We talk to Fiona McKinnon from Pangaea.

… continue reading

33集单集

#Business #ClickZ Digital Marketing

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