How The Smith Family Is Evolving Their Storytelling The CMO Show podcast

Artwork

Brand Content Digital Publicrelations Socialmedia Business Marketing Impactinstitute

内容由ImpactInstitute提供。所有播客内容（包括剧集、图形和播客描述）均由 ImpactInstitute 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

The CMO Show »
How The Smith Family is evolving their storytelling

14d ago 29:53

分享

MP3•单集首页

内容由ImpactInstitute提供。所有播客内容（包括剧集、图形和播客描述）均由 ImpactInstitute 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.

With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience? 

On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

… continue reading

206集单集

#Brand #Content #Digital #Publicrelations #Socialmedia #Business #Marketing #Impactinstitute

Artwork

How The Smith Family is evolving their storytelling

published 14d ago

分享

MP3•单集首页

内容由ImpactInstitute提供。所有播客内容（包括剧集、图形和播客描述）均由 ImpactInstitute 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.

With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience? 

On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

… continue reading

206集单集

#Brand #Content #Digital #Publicrelations #Socialmedia #Business #Marketing #Impactinstitute

所有剧集

×

欢迎使用Player FM

Player FM正在网上搜索高质量的播客，以便您现在享受。它是最好的播客应用程序，适用于安卓、iPhone和网络。注册以跨设备同步订阅。

收听超过500个主题