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Bridging the Gap: From Operator to Vendor with Sonia Vachon
Manage episode 436485337 series 3588447
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Sonia Vachon, Vice President of Sales and Marketing at ActiveDEMAND, joins SGD's Sarah Sheridan for a candid conversation on the unique perspectives of both the operator and vendor sides of senior living.
Episode highlights include:
➡️ Strategies for effective marketing automation
➡️ The importance of customer feedback for product innovation
➡️ Balancing in-house skills with agency expertise
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