Strategy for agencies to get in front of Magento sales

The Commerce Hero Show

For agencies in the Magento space, getting in front of the Magento sales team is important. I often hear Solutions Partners say that just being in the program isn’t enough to get the leads you want. You really want to get in front of the sales team so that you are top on their minds when leads are coming through, and so they know what your specialties are, and when a referral to you makes sense. A marketing tip I heard from Gary Vaynerchuk lead me to a strategy that can help agencies get in front of the sales team. He suggests running ads targeting employees of a specific company. If you are trying to get a client at a specific company you can use Facebook or LinkedIn to target ads at employees of that company. If you are a Solutions Partner wanting to get in front of the Magento sales team, you can apply this strategy. Run ads targeting the Magento sales team. This gives them the chance to see you and understand what makes you unique so that you come to mind when leads come in. This is a potentially powerful strategy to get yourself out there in the partner program and get more leads.