))
The Community-Led Growth Show - Episode 24 w/ Sandy Mangat, Head of Marketing at Pocus
Manage episode 324018852 series 3290241
内容由Joel Primack提供。所有播客内容（包括剧集、图形和播客描述）均由 Joel Primack 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Sandy Mangat opens the episode by sharing a bit about herself, including the main pillars of her role today.
To set the stage for the conversation, she discusses why they launched the Product-Led Sales (PLS) Community and their goals for it. Next, she shares how the PLS Community supports people and companies building their Product-Led Sales motion from 0 to 1 with tactical information, frameworks, and foundational knowledge.
However, not every PLS Go-To-Market (GTM) motion will be the same at every company, given how closely intertwined it is to the product(s). Stepping back for a moment, our conversation goes into what is Product-Led Sales and how people support users in that GTM motion.
Approximately eight months into their community-building journey, Sandy discusses the growth of their community, focusing on quality over quantity, in relation to the metrics that they will focus on as they approach 1,000 members.
Lastly, she opens up about the lessons they’ve learned through building the PLS Community and the most exciting trends in community she’s looking out for in 2022.
Follow Sandy on Twitter.
51集单集
分享
