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Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
Manage episode 415959242 series 3318151
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How to include the bio of your guest in a podcast episode is a topic of some debate in the industry, and it should really come down, as it always does, to the type of show you're creating and your goals for it, as well as your personal tastes and preferences.
I've been known to say that it's best not to have your guests share their own origin story on your podcast so that you can get right to the meat of the content more quickly. As a listener of this show, you'll know that makes me a terrible hypocrite, because I often start interviews by asking the guests to talk about their company and their podcast.
I've tried just getting into a conversation, and honestly, for me, I find it a little too awkward and since my main goal of the podcast is building strong relationships, that's really okay. Maybe it's not perfect, but it's much better than fumbling the kickoff every week and feeling weird going into that kind of conversation.
But I'm talking to someone today who is awesome at that particular strategy of skipping the intro and getting right into the heart of things immediately. It's one of the things that makes her podcast so dynamic and engaging for her audience. And she's here to give us a deep dive into the podcast that has been a key marketing strategy for her business for the last eight years.
Susan Friedmann is the owner of Aviva Publishing and host of the Book Marketing Mentors podcast. In this case study episode, we're going to be digging into how Susan has used her podcast as a marketing and audience engagement strategy for over 400 episodes.
Susan was so generous with her knowledge and experience, and this case study is a wonderful example of how a podcast can become a fundamental part of a long-term marketing strategy.
Listen to the episode or read the blog post here: https://podcastingforbusiness.com/78
Tune in to learn about:
- The birth and growth of Aviva Publishing
- Podcasting as a marketing strategy
- Podcast planning and launch
- Metrics vs enjoyment
- Susan Friedmann's podcast production workflow
- Measuring podcast success
- How to nurture client relationships and leverage resources
- Future plans for Book Marketing Mentors
Don’t forget to join us for our free monthly strategy calls on the third Thursday of every month!
Be A Guest on The Company Show
Do you have a podcast that's making a major difference in your business or know one that is? Fill this contact form and let us know about it.
We'd love to have you here for a case study episode like this one!
Need A Podcast?
As always, this is Megan Dougherty, and The Company Show was made possible by the team at One Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them to podcastingforbusiness.com!
Key Quotes
"I usually have a starting question to get us in. I get straight to the chase; this is a 25–30-minute interview, I want to get to something substantive. Maybe I'm wrong here, but I don't do the tell us about yourself and your history. I don't do that because that can take up a bit of time that I would rather use getting down to the subject.” - Susan Friedmann
"I find often, speakers, they can be such excellent guests because they know when to stop and it’s a really underrated skill in being either a host or a guest.” - Megan Dougherty
Resources
One Stone Creative | LinkedIn | Twitter | Facebook | Instagram
Make sure to check out our free Monthly Strategy Calls!
Podcasting for Business Conference 2023 Recordings
Learn about what other business podcasters are doing:
Susan Friedmann Aviva Publishing | Book Marketing Mentors Podcast | LinkedIn
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