EP 72: From Dirty Laundry to Clean Leadership: Ajay Prakash on Scaling Rinse with Resilience

The Conscious Entrepreneur

Entrepreneurship throws constant challenges, but Ajay Prakash has mastered staying grounded through resilience, psychological safety, and a no-excuses approach to leadership.

In this episode, Ajay, the co-founder and CEO of Rinse—a company transforming the laundry and dry cleaning industry with a tech-driven approach—joins Alex Raymond to reflect on how he’s built Rinse into a national brand over 11 years while navigating setbacks like revenue losses and the pressures of scaling. As a leader, how do you keep a team motivated when the stakes are high? Ajay believes transparency, trust, and a culture of openness are key to keeping people engaged and innovative.

Ajay also touches on the importance of managing energy, avoiding burnout, and staying excited about your work. Tune in to this episode if you’re looking for real-world strategies to stay resilient and lead with purpose.

Quotes

• “My mom always used to say, it’s not about the ‘what IF?’, it’s about the ‘what NOW?’ You can’t control these things that are happening to you, but you can control how you respond and how you react.” (08:50 | Ajay Prakash)
• “The number one mentality for the entrepreneur is this run-through-walls mentality—where there’s going to be a roadblock in front of you… You can sit there and say, ‘Oh, there’s a wall, I can’t do anything about it,’ or you can try to get through it, get around it, get over it.” (10:57 | Ajay Prakash)
• “As a CEO, you have to evolve for the needs of the business and for the scale and stage of the business. For me, it’s been encapsulated by shifting my focus over the years from execution to enablement and acceleration.” (12:33 | Ajay Prakash)
• “You have to be okay asking for help because a lot of times people will go on this journey and try to be alone… But there are a lot of people who have been through it who would be happy to just share the mistakes they made, because why should you make the same mistake I made if I can help you out?” (30:11 | Ajay Prakash)

Links

Connect with Ajay Prakash:

LinkedIn:https://www.linkedin.com/in/aprakash03/

Website:https://www.rinse.com/

Connect with Alex Raymond:

LinkedIn: https://www.linkedin.com/in/afraymond/

Website: https://amplifyam.com/

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