))
Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard
Manage episode 386613669 series 3362443
内容由Stravito提供。所有播客内容（包括剧集、图形和播客描述）均由 Stravito 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact?
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
…
continue reading
Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, and entertainment, he also highlights how the gaming ecosystem —with over 3.5 billion users— is a key space for insights professionals to learn from.
We discuss:
- The importance of integrating messy human factors into decision-making
- The need to understand the underlying principles of AI and other technologies to avoid blindly relying on them
- Why honing communication and soft skills can help you unlock your full potential as an insights professional
Check out Dr. Jonathan Stringfield’s book, ‘Get In The Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies', and join our community of brilliant insights professionals!
51集单集
分享
