B2B Content Marketing Trends & Predictions for 2025

The Content 10x Podcast

Content marketing never stands still. New ideas, tools, and techniques appear weekly, which is why anticipating then taking advantage of developments is so important for marketers.

As we head into 2025, several developments look set to define the year, the most notable of which is AI. More and more content we read online is generated with the click of a button on a free generative AI tool, which is why originality and thought leadership have never been more valuable.

So what can we expect from the coming months, not just from AI but also in areas such as search, communities, platforms, and more?

In this episode of The Content 10x Podcast, host Amy Woods looks into her crystal ball and shares her thoughts, ideas, and predictions for the year ahead.

Find out:

• How marketers can benefit from the increased proliferation of AI-generated content
• Why webinars and events may make a comeback in 2025
• What the likely developments in LinkedIn, Slack, Discord, and ABM mean for marketers

Important links & mentions:

• B2B Marketing Insights: What 2024 Taught Us About Content Marketing www.content10x.com/320
• When Should You Use AI in Content Marketing (And When Should You Avoid It)? www.content10x.com/when-to-use-ai-in-content-marketing
• 10 Ways to Use AI to Create Authentic Content www.content10x.com/315
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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