Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How AI and Content Shape Modern Marketing Strategies with Dr. Amy Cook, Fullcast
Manage episode 436462548 series 2856875
内容由Jonathan Gandolf提供。所有播客内容(包括剧集、图形和播客描述)均由 Jonathan Gandolf 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.
In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.
In this episode, you’ll learn:
- The significance of content in influencing 60% to 75% of the buyer’s journey
- How AI can be used to enhance content creation without replacing the human element
- Why closely aligning marketing efforts with revenue is crucial for success
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/
Check out Fullcast: https://www.fullcast.com/
Timestamps:
(00:00) Writer turned marketer finds success in tech industry
(05:35) The role of AI in content creation
(09:25) How Fullcast revolutionizes go-to-market teams
(13:33) Why content is king in marketing strategy
(15:48) The fulfillment of creating real impact in startups
308集单集
Manage episode 436462548 series 2856875
内容由Jonathan Gandolf提供。所有播客内容(包括剧集、图形和播客描述)均由 Jonathan Gandolf 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
"AI will never replace good content, that you will never get the human out of it, and that people are already starting to discern," says Dr. Amy Cook, Co-Founder and CMO at Fullcast.
In this episode, we’re joined by Dr. Amy Cook, co-founder and CMO of Fullcast, to discuss her journey from academia to the C-suite, the role of content in the buyer's journey, and how AI will never replace the human touch in content creation. She also shares her insights on integrating AI for operational efficiency and the importance of aligning marketing closely with revenue goals.
In this episode, you’ll learn:
- The significance of content in influencing 60% to 75% of the buyer’s journey
- How AI can be used to enhance content creation without replacing the human element
- Why closely aligning marketing efforts with revenue is crucial for success
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Dr. Amy on LinkedIn: https://www.linkedin.com/in/amyosmondcook/
Check out Fullcast: https://www.fullcast.com/
Timestamps:
(00:00) Writer turned marketer finds success in tech industry
(05:35) The role of AI in content creation
(09:25) How Fullcast revolutionizes go-to-market teams
(13:33) Why content is king in marketing strategy
(15:48) The fulfillment of creating real impact in startups
308集单集
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