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How Personalization Has Ruined Marketing with Nick Zeckets of Air Traffic Control
Manage episode 386906708 series 2856875
How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.
2:00 Conversation with Nick
5:53 Air Traffic Control
8:40 Journey to thesis
18:16 Example of bad marketing
22:19 Empathy
27:34 Strategies
35:05 Evolution of personalization
40:18 Fixing the infection
43:56 Outro
Follow Nick: LinkedIn | Air Traffic Control
296集单集
Manage episode 386906708 series 2856875
How has personalization has ruined marketing? Let’s chat with Nick Zeckets to find out. Nick is the CEO and Co-Founder at Air Traffic Control, an AI-powered personalization engine that integrates seamlessly with HubSpot. Unfortunately, there’s a lot of vague non-sense when it comes to “personalized” emails. It’s time we take the time to treat prospects like humans and use empathy to truly connect in the business world.
2:00 Conversation with Nick
5:53 Air Traffic Control
8:40 Journey to thesis
18:16 Example of bad marketing
22:19 Empathy
27:34 Strategies
35:05 Evolution of personalization
40:18 Fixing the infection
43:56 Outro
Follow Nick: LinkedIn | Air Traffic Control
296集单集
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