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10: How Any Business Can Get the Most Out of Account-Based Marketing w/ Chris Golec
Manage episode 288638739 series 2902568
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Account-based marketing, in its simplest terms, is about marketing the accounts that your sales team is going to sell to.
One of the core parts of account-based marketing is sales and marketing alignment. Often marketing is running off of metrics that aren’t aligned with the sales team.
In this episode Chris Golec, CEO of DemandBase, dives a little bit deeper into that basic definition and explains how small (or large) businesses can use account-based strategies to the fullest.
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