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44. Data Hygiene and Enhancement: Uses to Boost ROI with Sr. Sales Exec Greg Good from nSightful
Manage episode 346706205 series 2902568
内容由Rick Holmes: CEO of Every Market Media提供。所有播客内容（包括剧集、图形和播客描述）均由 Rick Holmes: CEO of Every Market Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good.
They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI.
Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!
About Our Guest:
Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.
You can reach Greg on LinkedIn or at www.nsightful.com
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