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The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

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Manage episode 463692931 series 2835309
内容由Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.
Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/
Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/
Find FMI online at : https://www.fmi.org/
Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315
Here's what we discussed with Mark :
1. A lifetime of leadership. Take us through the years and how you got to FMI.
2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail?
3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?
4. Let’s talk FMI - what are your pillars of strategic influence in the industry?
5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.
6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?
7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following?
8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

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Manage episode 463692931 series 2835309
内容由Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives.
Find Mark Baum on Linkedin at : https://www.linkedin.com/in/mark-baum-28b8822/
Find FMI on Linkedin at : https://www.linkedin.com/company/fmithefoodindustryassociation/
Find FMI online at : https://www.fmi.org/
Hear Mark's earlier episode with Liz Buchanan from NielsenIQ on retail media here : https://podcasts.apple.com/az/podcast/retail-media-insights-with-fmis-mark-baum-and/id1517335575?i=1000675428315
Here's what we discussed with Mark :
1. A lifetime of leadership. Take us through the years and how you got to FMI.
2. There’s few closer to the industry’s challenges than you. What are today’s challenges for retail?
3. Retail media : love it, hate it - it’s occupying mindshare. Demystify what matters here and why is it so important?
4. Let’s talk FMI - what are your pillars of strategic influence in the industry?
5. How does FMI accomplish outreach to brands and retailers? Why should brands be investing more with FMI? I believed it was the sensible thing to do.
6. With upcoming changes in government, how are you preparing to engage with all the constituents your serve?
7. How does FMI stay abreast of trends in the industry? How does your staff get trained? What trends are you following?
8. Tell us finally about all year events, education and programming you offer to your stakeholders? Who should take advantage of what?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

  continue reading

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