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Debunking myths about advertising alongside news
Manage episode 427909146 series 3482184
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AdFontes Media’s Lou Paskalis joins The Current Report to break down the recent Stagwell study that revealed it's safe for brands to advertise alongside news content. Plus, Netflix is phasing out its cheapest ad-free tier for existing subscribers.
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To read the full stories included in this episode:
- At Cannes, advertising leaders sound the alarm on the state of news: https://www.thecurrent.com/cannes-advertising-leaders-news-publishers
- Turning the vicious cycle of news and advertising into a virtuous one: https://www.thecurrent.com/cycle-news-advertising-stagwell-mark-penn-ceo
- A new study aims to convince advertisers that the news is brand-safe: https://www.thecurrent.com/study-advertisers-news-stagwell-brand-safe
- Netflix is starting to phase out its cheapest ad-free plan: https://www.theverge.com/2024/7/2/24190632/netflix-ad-free-basic-plan-discontinued
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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH
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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR
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