369: Ryan Duke Talks Crossover Culture

The CUSP Show

Joe and Tom welcome Ryan Duke, Founder of Crossover Culture. Ryan dives into his background and the development of Crossover Culture. He discusses the size of the company and how they pick the athletes they partner with. Ryan further explains what success looks with the athletes they partner with, and the nature of the deals. He expands on marketing, interacting with paid marketing outlets and using grassroots events. Ryan also talks about the impact of NIL on his business. Lastly, Ryan speaks about future potential partnerships and the vision of the company. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Lissa Ruiz and Felipe Velez’25​​ managing social media efforts. Links: www.crossoverculture.com IG: @crossoverculture Tik Tok: @crossoverculture