))
Marketing Shouldn't Always Sell
Manage episode 413216991 series 3193610
内容由Andrea Belk Olson提供。所有播客内容（包括剧集、图形和播客描述）均由 Andrea Belk Olson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
There's been a recent push (most likely by the bean counters) to establish a direct ROI for marketing efforts. I can understand this thinking. Advertising and marketing are expensive. The adage of "half of all marketing spend is wasted, we just don't know which half" makes sense, if you're looking at waste in an immediate return sense. You spend $X on advertising and marketing this quarter and only get $Y in sales. As a numbers person, you'd want to invert that balance. But the problem is, that's not the only purpose of marketing and advertising.
164集单集
分享
