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Understanding The Types of Non-Customers
Manage episode 443351759 series 3193610
内容由Andrea Belk Olson提供。所有播客内容（包括剧集、图形和播客描述）均由 Andrea Belk Olson 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Your sales are down. You need an influx of new customers. Great! Often the first step is segmenting your prospects into groups, whether by industry, product type, service type, or some other categorization. Then the marketing blitz begins. Maybe you create a special offer on a product. Or a discount for new customers. Or just put up some billboards to build general brand awareness. But the needle doesn't move that significantly. Why?
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