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Celebrating Heritage and Baseball in Buffalo PT2
Manage episode 440225870 series 3481093
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Join us as we sit down with Brad Bissman, Assistant General Manager, and Ali Marcano, Head Graphic Designer, to uncover the fascinating branding and marketing strategies that breathe life into the team. From the success of City Connects initiatives to the iconic Star Wars Night. And don't miss Brad and Ali's takes on their favorite Bisons hats, a testament to the team's rich history and deep community ties.
Discover the unique collaboration between Major League Baseball and Marvel, which resulted in the stunning Buffalo Bisons logo featuring a snow and ice-adorned bison. We delve into the design process, the role of Marvel in bringing these logos to life, and how winter merchandise like hoodies have become a hit with the fans. Plus, learn about the innovative fan gear created through the Bisons' partnership with New Era Cap Company, perfectly suited to Buffalo's unpredictable weather.
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章节
1. Celebrating Heritage in Baseball Marketing (00:00:00)
2. Winter Merchandise and Logo Design (00:07:15)
3. Ballpark Colors and Tarp Antics (00:11:56)
4. Buffalo Ballpark Food Favorites (00:15:29)
5. TV, Characters, Desserts (00:20:01)
6. Social Media and Minor League Baseball (00:29:25)
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