Are trade shows worth the investment?

The Demand Gen Fix

It’s fall trade show season—and a great time to evaluate your investment and performance in this marketing channel. What are the pros and cons of exhibiting at HR tech industry shows? How do you choose events that align to your target audience? How do you stand out from competitors?

Listen to this episode to hear the GrowthMode team talk through important considerations including your strategy, how to magnify your presence and evaluate your ROI to determine if it is worth including in your marketing mix or not.

There are so many considerations when it comes to trade shows and your exhibition calendar. Check out the episode now for help thinking through what to attend—or skip—to make decisions that maximize your success.

00:01 Introduction
03:06 Do trade shows have a positive ROI? Reviews are mixed
07:53 Drawbacks including costs and decision maker reach
09:58 Difficulty in standing out from other booths
12:02 Buyer’s perspective at trade shows
16:32 Evaluating the attendee draw
19:31 Determining ROI and sales team excitement post-event
21:01 Benefits of attending trade shows with the right audience
24:57 Pre-, during, and post-marketing strategy
25:32 Long-term nurture strategy for trade show leads
26:59 How to assess value before investing in trade shows
27:01 Conclusion

This podcast is hosted by GrowthMode Marketing. Learn more about us at www.growthmodemarketing.com.

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.