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#17: Defining a Niche + Identifying Your Ideal Client
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Discover the art of defining a niche in our latest episode of The Design Imposter Podcast. We delve into the essential steps of identifying strengths, researching the market, aligning with audience needs, and refining your idea. This episode not only guides you through the process of niche development but also gives an inside look into how The Creative Circle Company established its unique position. By focusing on empowering small businesses and non-profits through effective UI/UX design, marketing, and SEO, we illustrate how to create a niche that resonates deeply with your community. Tune in for invaluable insights and a compelling case study demonstrating the power of a well-defined niche in the design and branding industry.
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