025: How Do You Give Good AF Marketing, Mentoring, and Music Advice? It Depends. With Amalia Fowler

The Digital Marketing Mentor

Amalia learned through her education that there is no one path to success. For her, it started with a degree in psychology. It went on to include managing Google Ads, being a marketing director, and now, being a professor at her alma mater and running her own consulting agency. In this episode, we talk about public speaking, management strategies, professorship, AI, and Taylor Swift.
Episode Highlights:

• Amalia learned through her education that there is no one path to success. For her, it started with a degree in psychology and went on to include managing Google Ads, being a director of marketing, and now, being a professor at her alma mater and running her own consulting agency. She knows age doesn’t always mean more life experience and formal education isn’t the absolute best or worst route for people interested in digital marketing. It depends.
• Defining a mentor is a challenge, but to Amalia, the definition should be broad and open to different paths. A mentor is someone who has had a positive impact on your life that you’ll recall for many years. Her three keys to mentoring success are:
  • Self Awareness. It’s incredibly important in general, but especially in mentoring. If you don’t know what you don’t know, you’re incapable of providing advice.
  • Approach with curiosity. She’s learned always to ask questions. She never approaches with anger and tries not to be upset. Everyone has backgrounds and core beliefs we were taught as we grew up. Now we must ask ourselves if we still believe or want to subscribe to those life rules.
  • Follow your sparkle. If you don’t like the word ‘sparkle,’ you can use ‘joy,’ but why would you when ‘sparkle’ is right there? At the end of each semester, Amalia always tells her students, “If you HAVE to disappoint someone, don’t let it be you.”
• When it comes to updating her course curriculum to keep up with the ever-evolving world of digital marketing, Amalia has a fairly straightforward approach. If her students can Google a tool or program once they’re out of her classroom and in the workforce, then she has a responsibility to teach them how to smartly and safely use that tool. Regarding ChatGPT and AI, she makes sure they understand the inherent biases, challenges, and flaws in the foundation of those tools. An essential question you must always ask when using AI is, “What’s WRONG with it?”

Episode Links:

• LinkedIn
• Twitter
  • her dad is on Twitter and he always responds to every one of her tweets
• Dove Self-Esteem Project
  • Cost of Beauty: A Dove Film | Dove Self-Esteem Project

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.