056: Leveraging LLMs: Britney Muller's Insights on AI, Advocacy, and ASL

The Digital Marketing Mentor

Join us for a captivating conversation with Britney Muller, where she delves into the realms of mentorship, AI innovations, and her enchanting ASL escapades. Explore the intersection of expertise and experience in this digital marketing adventure!

Episode Highlights

• Britney Muller shares her journey from pre-med to journalism to internet marketing, emphasizing learning beyond the classroom through diverse experiences like waitressing and mentorship from industry giants like Rand Fishkin. She reflects on the pivotal role of informal mentorship, highlighting relationships that blur the line between guidance and friendship.
• In the realm of AI, Muller warns against overreliance on LLMs for deterministic tasks like keyword research. She predicts a surge in industry-specific LLMs and advocates for thoughtful integration to maximize their potential. She discusses the importance of diversity in AI and shares a paper about the affinity group talks she saw poorly attended at NeurIPS. Additionally, she sheds light on biases in AI models and the importance of transparency in mitigating them.
• Beyond AI, Muller discusses her passion for American Sign Language, recounting inventive experiences like introducing ASL interpretation on ski slopes. She emphasizes the value of quality content over quantity in marketing and PR strategies. Through her diverse interests and expertise, Muller offers valuable insights into navigating the ever-evolving landscape of technology and communication.

Episode Links

• Website - Data Sci 101
• Website - Britney Muller
• Article/Paper re: Indigenous NAI researchers
• Black in AI
• Muslim in AI
• Indigenous in AI
• LatinX in AI

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