Artwork

内容由Tim Cameron-Kitchen提供。所有播客内容(包括剧集、图形和播客描述)均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Player FM -播客应用
使用Player FM应用程序离线!

Are You Falling Into The Sunk Cost Trap? (Dojo #42)

45:48
 
分享
 

Manage episode 452380120 series 1273522
内容由Tim Cameron-Kitchen提供。所有播客内容(包括剧集、图形和播客描述)均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.

We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.

Timestamps

  • 00:00 - Introduction
  • 01:30 - AllPlants Case Study
  • 15:00 - Black Friday Marketing Strategies
  • 25:00 - Wicked Movie Marketing Update
  • 35:00 - Key Takeaways & Actionable Steps

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-42/⁠⁠

Get your free trial of Semrush AdClarity:

https://exposure.ninja/wow

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

  continue reading

466集单集

Artwork
icon分享
 
Manage episode 452380120 series 1273522
内容由Tim Cameron-Kitchen提供。所有播客内容(包括剧集、图形和播客描述)均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical errors.

We also discuss the upcoming Black Friday sales frenzy, contrasting brands embracing the hype with those choosing alternative strategies. Finally, we provide an update on the Wicked movie's marketing success.

Timestamps

  • 00:00 - Introduction
  • 01:30 - AllPlants Case Study
  • 15:00 - Black Friday Marketing Strategies
  • 25:00 - Wicked Movie Marketing Update
  • 35:00 - Key Takeaways & Actionable Steps

Get the show notes:

⁠https://exposureninja.com/podcast/dojo-42/⁠⁠

Get your free trial of Semrush AdClarity:

https://exposure.ninja/wow

Request a free review of your website and marketing:

⁠https://exposureninja.com/review/⁠

What to listen to next:

Why GEO is the New SEO (and How It Works)

⁠https://exposureninja.com/podcast/336/⁠

The Best Digital Marketing Strategies for 2025

⁠https://exposureninja.com/podcast/338/⁠

ChatGPT Search is using BING?! – Everything We Know So Far…

⁠https://exposureninja.com/podcast/dojo-39/

  continue reading

466集单集

Minden epizód

×
 
Loading …

欢迎使用Player FM

Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。

 

快速参考指南