Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

The Digital Marketing Podcast by Exposure Ninja

内容由Tim Cameron-Kitchen提供。所有播客内容（包括剧集、图形和播客描述）均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

4M ago 54:36

MP3•单集首页

In This Episode...

Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.

This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:

More hints from Google about what it wants to reward with ranking
Building an engaged community on social
Marketers aren’t confident with AI

Mentioned Links

Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence
C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/
Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/

Timestamps

00:00 — Intro

03:05 — More hints from Google about what it wants to reward with ranking

23:10 — Building an engaged community on social

35:51 — Marketers aren’t confident with AI

Get the show notes: https://exposureninja.com/podcast/dojo-33/

Watch the video: https://exposure.ninja/dojo-33

What to Listen to Next:

How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/

AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

469集单集