The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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内容由Tim Cameron-Kitchen提供。所有播客内容（包括剧集、图形和播客描述）均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Google's WORST NIGHTMARE Just Happened
Manage episode 454643462 series 1273522
内容由Tim Cameron-Kitchen提供。所有播客内容（包括剧集、图形和播客描述）均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/google-nightmare
Get the show notes:
https://exposureninja.com/podcast/342/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best SEO Strategies for 2025
466集单集
分享
Manage episode 454643462 series 1273522
内容由Tim Cameron-Kitchen提供。所有播客内容（包括剧集、图形和播客描述）均由 Tim Cameron-Kitchen 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
For the first time ever, Google lost search users. This signals a fundamental shift towards AI-powered search and marketers need to adapt their strategies now for this emerging reality. The signs were there. ChatGPT's rise. Perplexity's growing user base. And now, Ofcom's data confirms what many of us suspected: traditional search is evolving. Think about how you find information today. Need a quick answer? You might ask ChatGPT. Looking for market insights? Perplexity AI might be your first stop. The data shows you're not alone. But here's what fascinates me: Google's advertising revenue hit record highs in Q2 2024, up 10% when analysts expected a decline. Seems contradictory, doesn't it? Let me explain: Whilst Google's user base shrinks, those who remain are more engaged, more likely to convert. The platform isn't dying – it's transforming. What does this mean for your marketing strategy? First, don't panic. Your SEO efforts aren't wasted. But you need to expand your horizon beyond traditional search optimisation. Enter GEO – Generative Engine Optimisation. It's SEO's evolution for an AI-first world. Here's your action plan: 1. Keep optimising for traditional search 2. Start learning GEO principles (watch this video: https://www.youtube.com/watch?v=FoIc8LkSETo) 3. Track AI-referred traffic carefully 4. Diversify your traffic sources The future of search isn't a SINGLE platform anymore. It's a symphony of traditional search engines and AI-powered tools. And like any good orchestra, success comes from mastering multiple instruments. Want to stay ahead? Start preparing for this shift today. Your future self will thank you.
Apply for a FREE website and marketing review:
https://exposureninja.com/review/
Watch this as a video instead:
https://exposure.ninja/google-nightmare
Get the show notes:
https://exposureninja.com/podcast/342/
Listen to these episodes next:
ChatGPT Search — The Ranking Factors We Know
https://exposureninja.com/podcast/339/
How to Rank in Google’s AI Overviews
https://exposureninja.com/podcast/319/
The Best SEO Strategies for 2025
466集单集
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类似 The Digital Marketing Podcast by Exposure Ninja 的节目
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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continue reading
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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continue reading
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continue reading
Where startup founders raise millions and listeners can invest. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
An independent radio station from Tel Aviv. For music lovers by music lovers.
…
continue reading
Player FM -播客应用
使用Player FM应用程序离线！
使用Player FM应用程序离线！
