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Alexandra Jo: Why Parting Stone isn’t for everyone and that’s ok | #35
Manage episode 376754178 series 3363706
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Today’s guest is Alexandra Jo. Alexandra is the host of the death positive Podcast, Death Curious, is a platform for death exploration and a community of like-minded, death positive people. They are also the Director of Outreach and Education of Parting Stone, the company responsible for creating solidified cremated remains — most famously known for their Shark Tank fame.
Death Curious Podcast: https://deathcurious.com
Parting Stone: https://partingstone.com
Timestamps
(00:00) Intro
(00:45) Welcome to Direct Cremation Podcast
(01:53) The Story of Parting Stone
(05:07) What Parting Stone's customer journey look like
(12:16) Some critiques about Parting Stone
(14:12) Interesting things people have done with their stones
(17:48) What's up next for Parting Stone?
(18:59) What Death Curious Podcast is about
(26:27) “There's no need to have a sense of competition”
(27:44) Can death become widely talked about/accepted anytime soon?
(32:14) Alkaline Hydrolysis and NOR
(41:13) Memorial Reefs
(43:01) Different expectations between deathcare today and consumers who are experiencing deathcare for the 1st time
(49:45) What does Alexandra think deathcare will look like in 10 years?
(51:24) Where to find Alexandra
For Innovative Funeral Directors Blazing a Trail. Find us at https://directcremation.com
Listen on Spotify or Apple Podcasts
Want to start a cremation brand yourself? Learn how the some of the biggest cremation brands do it at https://www.partingpro.com
Learn the playbook responsible for growing my family business to over 4500 calls a year without digital marketing: https://wdgroupconsulting.com
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