Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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EP146: Back to the Advertising Future - Celia Collins: VP Publicis Media
Manage episode 356167541 series 2564509
内容由Echocast Radio提供。所有播客内容(包括剧集、图形和播客描述)均由 Echocast Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week on the Doc and Guru podcast we welcome into the studio Celia Collins, one of South Africa’s most respected media executives and recently appointed VP. of Publicis Media for Publicis Groupe Africa.
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms. Facebook
…
continue reading
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms. Facebook
152集单集
Manage episode 356167541 series 2564509
内容由Echocast Radio提供。所有播客内容(包括剧集、图形和播客描述)均由 Echocast Radio 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
This week on the Doc and Guru podcast we welcome into the studio Celia Collins, one of South Africa’s most respected media executives and recently appointed VP. of Publicis Media for Publicis Groupe Africa.
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms. Facebook
…
continue reading
In many respects Celia’s comprehensive journey from a traditional media agency background, through digital innovation and high-level Pan-African media trading & investment management, mirrors perfectly the evolutionary path of the media industry itself. Celia shares some key learnings and talks about some of the critical shifts in the dynamics of the media industry over that 20-year journey.
A recently released Forrester Media Management report for Q3 2022 named Publicis Media Groupe a leader in global media management services across 3 of 4 waves – Media Management, Customer Data & Activation services and DX services.
In the past the media discipline could be broadly divided into media planning & media buying but media planning and buying now only constitute 10% of the total Forrester Media Management scorecard. Interestingly enough, Publicis Media Groupe is also listed as a “strong performer” in Content creation and Creative services, along with some of the world’s most recognizable advertising agency brands. Of course, this poses the question ‘where does a creative agency end and a media agency begin’?
Is that obsolete thinking? Or have we just gone full circle back to the future of advertising only to rediscover the merits of the one-stop shop?
The Power of One is the core vision that underpins the Publicis Media Groupe Africa offering across, 36 countries and 63 agencies. Join us on the Doc and Guru podcast this week as Celia Collins unpacks what this means for the future of young media professionals in South Africa and Africa.
Available free on all your favourite listening platforms. Facebook
152集单集
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