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AdWords Quality Score Talk : The Marketing Drive ep 20
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AdWords is the world’s most advanced and largest network for publishers and an extremely powerful demand-side platform (DSP). If you’re a digital marketing professional managing advertising inventory then this will be a great use of 8 minutes of your day!
AdWords Quality Score can have a substantial effect on your advertising performance and your bottom line. The differences equate to 4x to 6x more expensive CPC rates.
In today’s Marketing Drive we’re talking about AdWords Quality Score, why it’s important for all marketers from the highest executive levels to the most junior intern to understand the importance of this score.
Your Finance team and your year-end budget actuals versis forecasts will thank you for being thoughtful about your digital marketing messaging quality.
In The Marketing Drive Episode 20 we’re talking about:
- The importance of AdWords Quality Score.
- Digging into some of the misconceptions of AdWords Quality Score and how it works.
- 5 Actionable tactics you can implement today to increase your Quality Scores.
- Why I’m going to stop numbering tactics in the podcast.
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