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19: Is thought leadership just an empty buzzword?
Manage episode 343940556 series 3166095
内容由Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting)提供。所有播客内容（包括剧集、图形和播客描述）均由 Daniel Rosehill (Founder, DSR Ghostwriting), Daniel Rosehill (Founder, and DSR Ghostwriting) 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
When people hear about thought leadership, 'buzzword' is unfortunately one of the labels that commonly comes to mind. It's true that there's a lot of bad thought leadership being produced. But that doesn't mean that all thought leadership is vacuous or doesn't have merit. In this podcast, I unpack the question of whether thought leadership is a buzzword and explain why - from my perspective at least - done right it's an extremely valuable and powerful form of marketing.
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