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Bootstrapping a $100M E-Commerce Empire

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Manage episode 459049011 series 2971299
内容由Brian Roisentul提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Roisentul 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse.

From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in veterans' medical bills this Veterans Day, Bear’s journey is a masterclass in resilience, innovation, and impact. Let’s dive into the strategies and lessons that have powered his incredible growth and see what’s next for 2025.

Here’s a glimpse of what you’ll learn:
  • The foundation of Born Primitive's success through a clear value proposition.

  • How authenticity and strong brand values attract and retain loyal customers.

  • The role of community engagement in driving brand growth.

  • The influence of military experience on leadership and operational strategies.

  • The importance of aligning company and employee values to foster a positive culture.

  • The impact of Bear Handlon’s visibility as a brand face on authenticity.

  • The continued relevance of email and SMS marketing for community building.

  • Why thriving in e-commerce requires strategies beyond digital advertising.

  • Building and leveraging a customer list for maximizing sales during key events like Black Friday.

  • The importance of early preparation for major sales events to ensure success.

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

100集单集

Artwork
icon分享
 
Manage episode 459049011 series 2971299
内容由Brian Roisentul提供。所有播客内容(包括剧集、图形和播客描述)均由 Brian Roisentul 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this episode of The DTC Insider podcast, Brian Roisentul sat down with Bear Handlon, co-founder and CEO of Born Primitive, a brand that started a decade ago with compression shorts for weightlifters and has since evolved into a 9-figure, bootstrapped powerhouse.

From serving in the military to serving millions of customers, Bear has built a brand rooted in authenticity, performance, and purpose. With milestones like hitting $100M in sales, donating over $2M to charity, and paying $11M in veterans' medical bills this Veterans Day, Bear’s journey is a masterclass in resilience, innovation, and impact. Let’s dive into the strategies and lessons that have powered his incredible growth and see what’s next for 2025.

Here’s a glimpse of what you’ll learn:
  • The foundation of Born Primitive's success through a clear value proposition.

  • How authenticity and strong brand values attract and retain loyal customers.

  • The role of community engagement in driving brand growth.

  • The influence of military experience on leadership and operational strategies.

  • The importance of aligning company and employee values to foster a positive culture.

  • The impact of Bear Handlon’s visibility as a brand face on authenticity.

  • The continued relevance of email and SMS marketing for community building.

  • Why thriving in e-commerce requires strategies beyond digital advertising.

  • Building and leveraging a customer list for maximizing sales during key events like Black Friday.

  • The importance of early preparation for major sales events to ensure success.

Sponsor for this episode:

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

  continue reading

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